Evaluation and Final Six

I took the decision half way through the project to rewrite my original brief as I released that 10 signatures would sacrifice the overall quality. Instead I have given each artist’s name the time it needs.

The result is six signatures I am proud of, with each one not only visually pleasing in it’s end result but also pushing me as a designer. With Martin Creed and Simon Starling I had to learn a new programme in Adobe Flash, and with Rachel Whiteread I learnt to make moulds for the concrete letters. The other three I wanted to revisit techniques gained earlier in the year.

Unfortunately there were a few things I was let down on, or I didn’t have time to take further. With Richard Wright I was let down with the availability of the printing room. I tried on numerous occasions to get in, but the time I was told which I could use the room got put back and back until it was beyond the deadline. And with Rachel Whiteread I needed more time for the material to dry. There were also the other 4 signatures I decided to not start.

I have really enjoyed this project. I feel I came up with a strong concept very early on that both challenged my time keeping and technical skills. I also learnt lots of new processes that I am looking forward continuing in the second year. 

I plan to continue working on this idea beyond the deadline as a personal project. 

 

 

Artist Six - Rachel Whiteread

Whiteread was awarded the Turner Prize in 1993 just after creating House (1993; destroyed 1994), a life-sized replica of the interior of a condemned terraced house in London's East End made by spraying liquid concrete into the building's empty shell before its external walls were removed.

Artist Five - Simon Starling

Simon Starling won the prize in 2005 with Shedboatshed. Starling dismantled a shed and turned it into a boat; loaded with the remains of the shed, the boat was paddled down the Rhine to a museum in Basel, dismantled and re-made into a shed. Both pilgrimages provide a kind of buttress against the pressures of modernity, mass production and global capitalism. 

Artist Four - Antony Gomley

Antony Gomley won the prize in 1994 with ‘Testing a World View, 1993’. It is a sculptural installation consisting of five identical iron figures bent at right angles at the waist. The figures are based on a cast of the artist’s body and are installed in varying positions relating to the architecture of the building.
My idea for the signature came from the image below. I saw what I thought was the beginnings of a A in the left of the image, and wondered if I could create the other letters of his name by filling the room with other sculptures by Gomley.

Artist three - Richard Wright

Richard Wright won the prize in 2009. The untitled work featured a gold leaf floral design which he put onto a wall of the Tate. It was beautiful, detailed and reflective. For his signature I want to do something similar using the same medium. I plan to design a floral design and use the foiling print process. I then plan to rescan it back onto the computer capturing the strong reflections and hopefully a few impurities. 

Artist Two - Martin Creed

Martin Creed won the prize in 2000 with controversial The Lights Going on... and Off. The piece was simply a room with two large lights going on and off. As the work was so simple, my idea is to do the same. Again using Helvetica, I plan to write his name and have a basic animation/interactive video that simply goes from black to white. It also gives me a reason to learn the basics of Flash.

Artist One - Tomma Abts

Tomma Abts won the prize in 2006 a series of acyclic and oil paints. Although Tomma's work is generally not planned, I plan to design a signature around her 'Teete' piece. Instead of using paints to create the geometric shapes, I plan to use folded paper, a camera and photoShop, and depending on time and then go over it with paint. 

Teete, 2003

Full list of Turner Prize winners (yes its wiki, but is good for its links to other websites)

http://en.wikipedia.org/wiki/List_of_Turner_Prize_winners_and_nominees

Turner Prize History

http://www.time.com/time/photogallery/0,29307,1946086_2010045,00.html

Proposal

Project three: Artist Signature

Brief Wording

Create a series of letterforms that represent the name of a famous artist, illustrator or designer; choose a form that expresses the distinctive visual language of each artist.

My Proposal

I propose to represent the names of 10 Turner Prize artists using the theme and visual nature of their winning pieces. I plan to respond to the high art in and informed way, looking into the finer details of the work and the reasons behind it.

INITIAL ARTIST RESEARCH

Andrew Byrom. I love how most of his work is then taken on to the computer to form its own typeface. His work is also very technical in its real form which I think is the reason it transfers to a digital format well.

INITIAL ARTIST RESEARCH

 

 

 

I came across Sarah Maxey through a slide show presentation in college. I love her ideas and the detailed illustrative look of her letter forms. I like the idea of making letters using an unusual material and then reproducing with pen and paper. Her website also has really good header. She has picked one of her best idea and used it for her signature.